genAG is a unique career exploration program for high school students. In groups, students will compete in provincial marketing competitions for a chance to win prizes and be profiled on the AITC Canada website, Ag for Life website and social media!


Teachers committing their classes to this program will have student groups develop and implement a creative marketing idea that promotes ag-sector careers to students in their school.  Groups will create and submit their genAG marketing presentations that showcase the evolution of their marketing ideas, and how these ideas came to be.  The top 3 groups in each province will advance to the Provincial Final.

If you have any questions, please contact our Agriculture Education Manager. 


Sign up for our Newsletter