genAG is a unique career exploration program for high school students. In groups, students will compete in provincial marketing competitions for a chance to win prizes and be profiled on the AITC Canada website, Ag for Life website and social media!


Teachers committing their classes to this program will have student groups develop and implement a creative marketing idea that promotes ag-sector careers to students in their school.  Groups will create and submit their genAG marketing presentations that showcase the evolution of their marketing ideas, and how these ideas came to be.  The top 3 groups in each province will advance to the Provincial Final.

If you have any questions, please contact our Agriculture Education Manager at or visit

Female Students
Register your class for genAG

Agriculture for Life Mailing Address

32 Priddis Creek Drive

Foothills, AB

T0L 1W2


Phone: 877-893-3292


Sign up for our Newsletter 

Charity BN/Registration # 845824507RR0001.

2011 - 2021 Agriculture for Life, Inc. All rights reserved.



AITC-AB is a proud member of AITC-Canada.

Along with 9 other provincial teams we are delivering educational programs and resources that engage, empower, and inspire students to care about food and the people who produce it.

Learn more at