In order to equip the industry with the public relations skills to feel confident in having conversations with Alberta consumers, Ag for Life has launched a series of presentations and workshops targeting the agriculture industry, from primary producer to top level executives so they have the skills necessary to engage in meaningful conversations with consumers of all ages.
There will be four workshops that will be curated to target the professional development needs of agriculture stakeholders, from having a casual conversation to conducting interviews and engaging effectively and professionally on social media.
We hope to engage and inspire industry members to feel confident in telling their story about agriculture as we work together to build public trust.
The workshops include:
The Rise of Generation Z
Social Media for Ag
In partnership with AdFarm, we are pleased to offer the first workshop in our Let's Talk Agriculture series. Ace that interview: An Introduction to Media Training
Join us virtually on June 22 from 10 a.m. to 12 p.m. (MT) to learn about today's media trends, how to prepare for media interviews, and how to deliver your message with confidence. You will leave the session with several practical tips for navigating interviews for all types of media formats.
This event is sold-out. Please register your name
to receive updates on the next workshop in our
Let's Talk Agriculture series.
Stay tuned for future workshop dates and registration information.
RISE OF GENERATION Z
Generation Z will examine what it means to build public trust among the next generation of consumers, what it is and why we need it. Participants will learn about this key consumer group and their demographic and sociographic profiles and how this relates to food purchasing behaviours.
This workshop describes the average consumer, what they know about farming and how they think about food. It gives participants the ability to tell their stories in an easy to understand and compelling manner while explaining how to have a positive, meaningful conversation
about food and farming, providing pointers on handling difficult subjects.
This workshop provides participants who work in the agriculture sector with the tools they need to successfully manage their social media channels and engage social users in a positive and professional manner. Participants will learn the most relevant training in LinkedIn, Facebook, Twitter and Instagram. They will see real life examples of social media successes and failures as well as learn how to use social media as a communication tool.